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The Business, Innovation and Entrepreneurship Masterclass

An expert-led Masterclass with everything you need to know about launching and scaling a sustainable business enterprise
Instructor:
Kain Ramsay
354 students enrolled
English [Auto]
Learn about essential business areas such as finance, sales, marketing, management, versatility, efficient communication and resolution.
Studying business and entrepreneurship will teach you how to cultivate a growth-orientated mindset and think outside the box innovatively.
Become aware of all the fundamental aspects of business, from starting-up to scaling-up, and recognising how they all influence each other.
Identify new ways to solve problems, meet needs, and ease pain points with the help of your new products, services or innovative processes.
Learn how to establish positively framed goals that will inspire you to take action and drive your continuous individual growth and development.
Learn how to develop your personal leadership skills, embrace your competitive (or rebellious) side, and grow comfortable taking risks.
Cultivate an innovative mindset that is solution-orientated, flexible and intuitive - essential qualities for survival in an advancing global market.
The personal benefits of studying entrepreneurship reach vastly beyond business and enterprise, leading to a notably more prosperous livelihood.

Do you have a business idea, but don’t know where to start? Are you new to the entrepreneurial journey and feel that you need more confidence and business understanding before launching your enterprise?

Business and entrepreneurship usually go hand in hand; to understand one, you need to have a good appreciation of the other. This unique entrepreneurship training course will equip you with the knowledge, and assurance you need to be able to launch your new business venture.

While innovation and entrepreneurship revolve around the same idea, it is useful to understand the difference. Innovation pivots around creatively solving problems with appropriate solutions. Entrepreneurship, by contrast, rotates around applying the innovation in bringing ideas to life in a financially sustainable way.

During the course, you will learn the true meaning of entrepreneurship, discovering how to plan a business (or product) successfully. You will also learn how to sustain a steady growth rate once your business has got off the ground. If you’re an aspiring entrepreneur, this course will give you a firm set of foundations upon which you can leverage your future efforts.

This course is ideal for those who are interested in gaining knowledge about starting a business, either to learn if entrepreneurialism suits them, or because they have numerous entrepreneurial ideas but are uncertain about how best to implement them.

Successful entrepreneurship involves two essential characteristics: business insight and a resolution mindset.

As you work through the course modules, you can learn how to:

  • Develop your self-awareness and business effectiveness.

  • Identify new opportunities for business & financial growth.

  • Learn a useful framework for evaluative business planning.

  • Learn a practical methodology for business communications.

  • Establish appropriate, relevant and inspiring business goals.

  • Cultivate a growth-orientated and entrepreneurial mindset.

  • Be successful when you have restricted financial resources.

  • Apply your learning in real-time entrepreneurial projects.

  • And much, much more.

Entrepreneurship training serves as an excellent foundation for the kinds of innovative ideas the world needs to advance in the 21st century.

Entrepreneurship is more than just starting a business: its creativity, innovation, resilience and leadership all rolled into one. Open to anyone with a business idea or a fledgeling startup, this unique online training offers an unparalleled opportunity for you to develop and commercialise your business idea into something long-lasting.

The ‘The Business, Innovation and Entrepreneurship Masterclass’ offers you an online experience designed to introduce the essential tools and mindset required to succeed as an entrepreneur. You don’t need an idea or a team, just a willingness to explore your entrepreneurial potential.

You will learn from two of Scotlands top entrepreneurs (investors and consultants) who will share the decisions made and lessons learned from guiding over 20 businesses (between them) to national and international success. Drawing on the experience of your instructors; Russell Dalgleish and Kain Ramsay, you can take actionable ideas away from the course and use them to grow and develop your business startup.

Throughout this course, you will get lifetime access to over 16.5hrs of video-based training and further course resources. There is no deadline for completing the course, and you can study it around your current schedule and obligations.

The world has never been more in need of students who want to make a positive entrepreneurial difference. Today, studying and learning the art of innovative entrepreneurship is more straightforward thank you think.

The benefits of taking this course are that you can study it anytime, anywhere and from any device. You’re protected by a full money-back guarantee – which means that you can enrol on the course today, absolutely risk-free!

The Fundamentals of Innovative Entrepreneurship

1
Welcome to the Business, Innovation & Entrepreneurship Masterclass

Welcome to the Business, Innovation & Entrepreneurship Masterclass, presented by Kain Ramsay and Russell Dalgleish, two of Scotlands most admired twentieth-century entrepreneurs.

In this video, Kain will take a few moments to introduce the training course and the knowledge you can expect to gain over our next 16.5 hours of video-based instruction together.

2
What is Entrepreneurship?

Entrepreneurship refers to the process of creating a new enterprise and bearing its risks, with the view of making the profit. The person who builds a new enterprise and embraces every trial for its growth and development is known as an entrepreneur.

In this video, Kain and Russell discuss what an entrepreneur is and how this differs from an employee or a freelancer. They highlight that as we progress as an entrepreneur, it's vital to leverage the efforts of others.

3
The Six Phase Entrepreneur's Journey

There are six phases in every business life cycle. But to get to the last stage, founders must overcome many hurdles. They must solve a real problem for their customers, scale successfully and build a strong team.

In this video, Kain presents the journey of entrepreneurship; for most entrepreneurs, it's our frustrations that give us a sense of purpose to our efforts. Successful entrepreneurs are those devoted to personal growth.

4
Dialogue about the Entrepreneur's Journey

In this video, Kain and Russell discuss the six different phases of the entrepreneur's journey, and also the mindset that is required by those who aspire to turn their visions and ideas into tangible realities.

They both share examples of how there's no 'right' or 'wrong' way to build a business; what's vital that we identify the opportunity of what's currently within our grasp. Entrepreneurs turn nothing into something.

5
Four Expressions of Entrepreneurial Innovation

In this engaging discussion, Russell and Kain talk about why innovation is increasingly vital to driving corporate growth and brings to life the four expressions of innovation that new entrepreneurs might engage in.

Russell and Kain share their experience of pursuing concepts that disrupt institutions that already exist. They also highlight the importance of developing a robust professional network and partnering with experts.

6
Some Excellent News for Rule Breakers!

In this video, Kain presents an idea once proposed by Jurgen Habermas', a social philosopher, who suggested that the progression of society is dependant upon defiance of its traditions - what entrepreneurs do!

He also emphasized that we want to pull together advocates of our ideas; collaborative partnerships who buy into our plans. The businesses that tend to flourish are those that positively advance society in some way.

7
The Key Advantages of Starting a Business

With the right planning, effort and a little bit of luck, this year could be a great year to start a business. But why would you want to go it alone in the first place? What are the advantages of starting up a business?

There are many benefits to starting your own business, including Rewards and being your own boss. In this video, Kain and Russell discuss some of the main advantages of starting your own business.

8
The Four Categories of Innovative Idea

The problem with innovative businesses is that because they are new, and their products are also new, no one knows what the demand for them will be, and how well they will grow, or find market acceptance.

We all have ideas of what we hope to achieve in business. These ideas form the basis for the future vision we craft and the goals we commit to. In this video, Kain discusses the four different categories of idea.

9
Where do Entrepreneurial Ideas Come From?

In this video, Kain and Russell discuss where business ideas come from. Russell discusses how ideas emerge from problems; when we see a problem in society, this sparks ideas about how we can resolve them.

They together discuss the risks of building a business based on passion, rather than on a real-world problem. The scale of the problem you identify will indicate the scale of the market for an exciting new business.

10
Knowing the Difference Between Assets and Liabilities

Kain and Russell discuss the 'Rich Dad' simple definition of an asset and a liability: an asset is something that places money in your pocket and a liability is something that takes money out of your pocket.

As entrepreneurs, the greatest asset we have is our time. Use it wisely! Some people say that "time is money", but it's more than that. Time is our greatest asset, and how we use it will define what we achieve in life.

11
Defining Your Entrepreneurial Vision and Goals

An entrepreneurial vision reflects what you want your venture to become, what this venture will look like, what the motivating forces are, and what values and culture should surround it. Each entrepreneur has a unique picture of what the venture will ultimately become.

The vision that we commit to pursuing, as entrepreneurs, gives a basis for our priorities, our decision making, and how we choose to invest our time.

12
Ikigai: Finding Your Direction in Life

A combination of the Japanese words "iki" (生き), which translates to "life," and "gai" (甲斐), which is used to describe value, ikigai is about discovering satisfaction in life through purpose-driven works.

In other words, where; what you love meets what you are good at, meets what you can be paid for meets that which the world needs. Ikigai is only complete if the entrepreneurial goal provides service to a community.

13
Ideas come First, Vision comes Second

The extent of your entrepreneurial vision matters for one reason, and one reason only: it helps to inform every action you take in the future. Vision can aid you as a decision-making tool (just like your core values).

Vision can help give you direction on what to work on next. They can help you to say no to more things if they don't align with the broader vision that you have for your long-term entrepreneurial endeavours.

14
The General Risks of Entrepreneurship

Entrepreneurs face multiple risks such as financial risk, competitive risks, environmental risks, reputational risks, and political and economic risks. Entrepreneurs must always plan wisely in consideration of risk.

Kain and Russell share insights about the economic climate of the world in response to the COVID pandemic and how much opportunity and support is now available worldwide for those who want to start a business.

15
Focus and Consistency in Entrepreneurship

Have you ever wondered how some people can produce extensive amounts of success in their field of entrepreneurial endeavour, while others work equally as hard but accomplish very little?

To be consistent means to dedicate yourself to a task, activity or goal fully. Consistency means to stay engaged without distraction - Russell and Kain discuss how this is the effective entrepreneur's secret weapon!

16
Essential Questions for Entrepreneurs to Ask...

Working for yourself, you may not have the same lifestyle you had when employed, and you may not generate any substantial revenues for months (or years). There are some questions every entrepreneur needs to ask.

Customer satisfaction is the lifeblood of your business, so this must be something you're endeavouring to maintain. Kain and Russell discuss the importance of consistent visibility and transparency in our companies.

Personal Leadership, Motivation and Purpose-Driven Goals

1
Contrastive Analysis: Fixed & Growth Mindsets

In this video, Kain distinguishes the significant differences between fixed mindsets and growth-oriented mindsets. Successful entrepreneurialism centres around innovative and growth-orientated thinking.

He discusses how these fundamental mindsets form, what their defining characteristics are, and how we can adapt the considerably more fruitful and nourishing growth mindset.

2
FAQ's: Frequently Asked Business Questions

In this video, Kain and Russell have a conversation around some of the commonly asked questions of entrepreneurship. Including;

  • How to earn money and keep it?

  • What habits have contributed to your success?

  • How do you define success in your own life?

3
Investing Your Time and Energy Wisely

Suppose you are interested in becoming financially secure and living a life free from debt and financial stress. In that case, you will be interested in learning how you can invest your time, money, and energy wisely.

Each day we have 24 hours to spend or invest however we choose. While employees typically think about how to have more gratifying experiences in this time, entrepreneurs consider getting a return on their investment!

4
Setting Efficient Business, Partnership & Financial Goals

One of the critical aspects to fulfilling your business goals is knowing how to set smart goals. It's important to have a vision; establish a plan of how to achieve it and then adjust our approach, accordingly when necessary.

Our plans must have flexibility because there will always be situations out with our control that influence our progress or direction. It's also useful to know what we 'don't know' so to build wise and strategic partnerships.

5
The Four Distinct Categories of Goal

There are four types of goals: short term goals, medium-term, long term and lifetime goals. When people talk about "having too many goals" they are usually referring the last two: long term goals and lifetime goals - which can seem overwhelming is we have too many of these.

In this video, Kain describes the different types of goals we can pursue and also how each type deserves varying durations of time to fulfil.

6
Setting Positively Framed Business Goals

The mind doesn't like the negative. We influence ourselves (and other people) well by leading attention towards 'desired outcomes' via 'positive language, rather than unfavourable outcomes by using negative language.

In this video, Kain highlights a significantly useful way we can define goals by framing them in the positive. People who learn how to do this seldom find difficulty in mustering up the motivation to take action.

7
How to Stay Motivated and Drive Your Business

Motivation is the reason 'why' entrepreneurs and business people do what they do. Motivation is all about the factors that encourage people to be continuously engaged and enthusiastic about their endeavours.

In this video, Kain discusses how our values drive our everyday decision making. Having a solid understanding of what our values are is what enables us to stay motivated to work hard and operate our businesses.

8
How to Build Effective Working Relationships

Good working relationships give us several other benefits: our work is more enjoyable when we have good relationships with those around us. Also, people are more likely to go along with changes that we want to implement, and we're more innovative and creative.

No person is an island; we need effective working relationships. Russell explains how it's important for him to partner with people who have similar values but different priorities - so to minimize business risk.

9
Understanding Motivation: Maslow's Hierarchy of Needs

Maslow's hierarchy of needs is a motivational theory in psychology, comprising a model of human needs, often depicted as hierarchical levels within a pyramid. This model helps to understand human decision making.

Maslow's hierarchy is relevant to organizational philosophy as it concerns itself with human motivation. Understanding what people need - and how people's needs differ - is an essential part of practical entrepreneurship.

10
The Eight Domains of Social Influence

In this video, Kain discusses consumer and contributor mindsets. Influential business people are those who find a way to contribute back into society; changing the world in a financially sustainable way.

Social influence involves how people change their priorities to meet the demands of a social environment. Entrepreneurs must understand social structure if they are to maximize the extent of their innovative impact.

11
Understanding the Relevance of a Business Plan

A business plan is where you capture several variables so to evaluate the risks of your business idea. The most crucial part is the market analysis you conduct to establish the likely success of your idea.

We might write a business plan for different reasons: to capture the ideas in your head, to apply for a loan or funding, to explain the business to a new potential partner. The key is that it's simple enough that someone can read the business plan and understand your business.

In this video, Kain and Russell discuss the significance of planning a business based around what the market wants. It's also important to be specific in what the persona of your ideal market looks like.

12
The Business Planning Demonstration (Part 1)

This video demonstration is a world first. Kain assumes the position of a newly inspired entrepreneur with an idea he is passionate about pursuing.

Russell takes Kain through a structured business planning process (you can access the template for this in the additional course materials).

Observe and pay attention to the questions Russell asks Kain, to critique and evaluate his idea - to thicken his business idea and take it from being a 'loose' abstract concept towards becoming a viable business option.

This video is part 1 of 5.

13
The Business Planning Demonstration (Part 2)

This video demonstration is a world first. Kain assumes the position of a newly inspired entrepreneur with an idea he is passionate about pursuing.

Russell takes Kain through a structured business planning process (you can access the template for this in the additional course materials).

Observe and pay attention to the questions Russell asks Kain, to critique and evaluate his idea - to thicken his business idea and take it from being a 'loose' abstract concept towards becoming a viable business option.

This video is part 2 of 5.

14
The Business Planning Demonstration (Part 3)

This video demonstration is a world first. Kain assumes the position of a newly inspired entrepreneur with an idea he is passionate about pursuing.

Russell takes Kain through a structured business planning process (you can access the template for this in the additional course materials).

Observe and pay attention to the questions Russell asks Kain, to critique and evaluate his idea - to thicken his business idea and take it from being a 'loose' abstract concept towards becoming a viable business option.

This video is part 3 of 5.

15
The Business Planning Demonstration (Part 4)

This video demonstration is a world first. Kain assumes the position of a newly inspired entrepreneur with an idea he is passionate about pursuing.

Russell takes Kain through a structured business planning process (you can access the template for this in the additional course materials).

Observe and pay attention to the questions Russell asks Kain, to critique and evaluate his idea - to thicken his business idea and take it from being a 'loose' abstract concept towards becoming a viable business option.

This video is part 4 of 5.

16
The Business Planning Demonstration (Part 5)

This video demonstration is a world first. Kain assumes the position of a newly inspired entrepreneur with an idea he is passionate about pursuing.

Russell takes Kain through a structured business planning process (you can access the template for this in the additional course materials).

Observe and pay attention to the questions Russell asks Kain, to critique and evaluate his idea - to thicken his business idea and take it from being a 'loose' abstract concept towards becoming a viable business option.

This video is part 5 of 5.

17
Business Planning Demonstration Deconstruction

In this video, Kain and Russell have a conversation about the business planning process, emphasizing that Kain HAS NOT come away from the consultation session with a formal business plan document.

Business planning is more about the process of scrutinizing a business idea than the end document that is produced. Kain is now clearer on the areas he must research and consider to move the business idea forward.

The Practicalities of Business and Entrepreneurship

1
Legal Structures When Starting Up Business

One of the most critical choices you will make when forming your new business is which legal structure to choose. Also called a business ownership structure or business form, options include LLCs, partnerships, sole proprietorships, corporations, non-profits, and co-operatives.

In this video, Kain and Russell discuss the different legal structures that we might consider when starting a business. The important thing is to seek professional advice when starting a business.

2
Raising Capital to Start Your Business

Most businesses fail because they lack the cash to get them through the early stages of their existence. Capital is crucial at the start of a company's life, as it enables the business to turn its ideas into reality.

In this video, Kain and Russell consider raising capital to start a business. Kain talks about funding his businesses independently without outside funding. Russell talks of his experience of helping companies access financing, grants, crowdfunding and investment.

Disclaimer: Please seek professional advice when starting your business so that you become aware of precisely what capital is available to you.

3
Good Debt Vs. Bad Debt: What's the Difference?

Not all debt can be classified as good or bad so easily. Often it depends on your financial situation or other factors. A few kinds of debt may be suitable for some people but dangerous for others.

Kain and Russell discuss; while it's easy to discriminate between these two extremes, determining whether or not a debt is good or bad more often involves a more in-depth analysis of specific circumstances.

4
The Role of Market Research in Business Planning

Showing that you know the state of the market and understand what you need to do to succeed is critical in a business plan. Market research should aim to understand the reasons consumers will buy your product.

In this video, Kain and Russell offer an in-depth understanding of what market research is essential to any business plan, and the 'whys' and 'hows' of conducting meaningful market research.

5
Interview with Kain: The Heart of Entrepreneurship

By placing opportunity seeking and social purpose at the centre of the definition of entrepreneurship, this interview discussion between Russell and Kain might change the way, you think about entrepreneurship forever.

In this video, Russell interviews Kain and asks him about the early days of getting started as an entrepreneur. Recognize what matters if you want to create a venture or re-energize the entrepreneurial spirit in your company.

6
Establishing (and Defining) Your Value Proposition

Your value proposition should describe; how your product, process or service solves or improves problems, what benefits your customers can expect, and why consumers should buy from you over your competitors.

There are many benefits that the value proposition can have on a business. An exceptional value proposition is a statement that portrays a definite depiction of what your brand has to offer for prospects.

7
Customer Communication Touchpoint's (Touchpoint Analysis)

A Consumer 'Communication' touchpoint is any interaction (including contacts where there is no physical interaction) that might alter the way that your customer feels about your product, brand, business or service.

If we want to improve our interactions with our customers, the starting point is to learn what and where exchanges happen. Without this knowledge, it would be tough to gauge improvements or see if changes made to those connections were having a detrimental or positive impact.

8
The Key Elements of a Healthy Marketing Strategy

The typical marketing mix includes factors of Price, Product, Promotion and Place. However, today, the marketing mix frequently includes other Ps like Packaging, Positioning, People and Politics as vital mix elements.

In this video, Kain and Russell discuss how great marketing plans involve an over-riding strategy for communicating with customers (or potential customers) at every stage of the buyer's journey (pre and post-purchase).

9
Improving Customer Service in Your Business

Investigation reveals that if we receive excellent customer service, we will likely tell two or three people. However, if we experience poor service, we will tell between ten to twelve others. These maths are scary!

Word of mouth and online recommendations are often key drivers of new business; all businesses should strive to achieve consistently high service levels. With that in mind, Kain and Russell discuss the practicalities of enhancing customer service in a business.

10
Things to Think About When Setting Financial Goals

Setting short-term, mid-term, and long-term financial goals is an essential step toward becoming financially secure. If you aren't working toward anything specific, you're likely to spend more than you should.

In this video, Kain asks top Chartered Accountant, Ian Blackie, about how entrepreneurs can start setting smart financial goals in their business. As you build up an accurate picture of your business and customer base, your financial goals and objectives of the business begin to stand out.

11
What Must I Know about Financial Statements?

There are four sections to a company's financial statements: the balance sheet, income statement, cash flow statement, and explanatory notes. In this video, Kain asks Ian about using financial information in business.

Ian explains the value of using accounting software for efficient bookkeeping. He describes what balance sheets, profit & loss statements, and cash flow statements are - and why they're crucial in your business!

12
Growing in Assets and Reducing Liabilities

Many people struggle financially because they don't know the difference between an asset and a liability. Unless a new product, service or process is inserting money in your pocket, it's not an asset.

Many things can be considered as assets, such as investment real estate, digital products (ebooks or courses), or dividends from stock and bond investments. Wise entrepreneurs focus on building a portfolio of assets.

13
Using Leverage to my Business Advantage

It can be exhausting to keep finding new avenues of business growth and trying something new demands, time and effort without a guarantee of success. Leverage is about finding creative ways to scale-up business.

Leveraging is about creating a win-win arrangement when working with people. In this video, Kain and Russell discuss ways you can boost the effectiveness of your efforts and rapidly expand your business.

14
Creating Income in the Early Stages of Business

Generating sales in the early stages of a business are not everyone's strength, but eventually, revenue is. Unfortunately, many new companies don't succeed beyond their first 12 months of trading in these times.

Many entrepreneurs leave employment to start a business - this can be a severe change. It's wise to step-change this transition. Kain and Russell build on these ideas as they share of their own experience of creating revenue in the early stages of building a business.

15
Sustaining Business Efficiency and Effectiveness

Every company wants to grow its business, yet few know how to sustain it for the long-term or look beyond the next quarterly or yearly report. Russell highlights that planning is key to effective time management.

Developing a business needs the right intellectual capital, strategic partnerships, and products or services with strong market demand. Beyond these fundamentals, sustaining growth requires a strong operational base – to reduce the risks to the business over time.

16
The 'Finite' and 'Infinite' Games of Entrepreneurship

Ultimately, approaching Business, innovation and Entrepreneurship as a 'finite game' or 'infinite game' impacts your daily attitude. Considering your business endeavours through this frame helps you determine if you are making the right choices to win at the kind of game you want to play!

This video sees the end of this Business, Innovation & Entrepreneurship Masterclass. Thank you for remaining with us through to completion, and we look forward to hearing of your future entrepreneurial successes.

17
Recommended Reading List & Closing Thoughts

In this video, Kain & Russell draw the course to a conclusion with a few final thoughts and book recommendations that you might want to invest in to continue your growth and development.

You can view and review the lecture materials indefinitely, like an on-demand channel.
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
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17 hours on-demand video
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Certificate of Completion