4.35 out of 5
4.35
12 reviews on Udemy

Motivation Psychology Crash-Course for Business Leaders

Everything you need to know about Motivation Psychology to become a better Business Leader, Professional, & Manager
Instructor:
Maxim & Olivier Leirman
1,363 students enrolled
English
You learn what motivation exactly is and how this influences our behavior.
You will see and hear the core concepts of motivation & behavior loops, learn more about the difference between emotions & feelings, and master the most important motivation theories everyone should know about when designing things for-, or working with people.
Introduction to the SIMPSIS-framework, which is developed to help business professionals apply motivation psychology in their daily job to built better products & services, communication campaigns, or motivate teams more effectively.
You learn everything you need to know about motivation to help you perform better in your job or with your business.

This is a crash-course in Motivation & Behavioral Psychology for Business Leaders, Professionals, Managers, Entrepreneurs or anyone interested to know more about Human Behavior & Motivation.

In this crash course you will learn everything you need to know about Motivation Psychology which will save you tons of your precious time while having a great understanding about the Motivation & Behavior.

We only discuss the most relevant and most important concepts & theories that are applicable to business in terms of team motivation, employee performance, employee engagement and also customer engagement.

You also get an introduction to the SIMPSIS-Framework, a new framework that will help you apply these theories in practice to become a better leader & business professional.

Introduction to Motivation & Behavior

1
The Motivation Cocktail

You learn about:

  • Why motivation is important. (Behavior, Employee Performance...)

  • The core concepts of motivation

  • Intrinsic Motivation vs Extrinsic Motivation

  • The Motivation Cocktail


2
Emotions vs Feelings

You will learn about:

  • The difference between Emotions & Feelings

  • The Emotional Thermometer

  • The Properties of Emotions & Feelings: Arousal & Valence

  • The Emotional Guidance Scale

  • The role of Emotions & Feelings in Motivation & Behavior

3
Homeostasis & Optimal Arousal

You will learn about:

  • Homeostasis

  • The Homeostatic Range

  • The Homeostasis Components: Receptor, Control Center, Effector

  • Optimal Arousal

4
The Behavioral Loop

You will learn about:

  • Single Loop vs Series of Loops

  • Activity Loop, Behavioral Loop, Engagement Loop

  • Phases of the Behavior Loop: Motivation to Act, Motivation to Perform & Continu, Outcome & Reward, Experience & Memory

5
The Journey Stages

You will learn about:

  • The User Journey

  • Different types of Loops: Single Loop, Progression Loop, Habit Loop

Important Motivation Theories

1
Theory 1 & 2: Hierarchy of Needs & ERG-model

You will learn about:

  • Abraham Maslow - Hierarchy of Needs or Maslow's Pyramid (Physiological, Safety, Love & Belonging, Self-Esteem, Self-Actualization)

  • Clayton Alderfer - ERG Model (Existence, Relatedness, Growth)

  • The difference & similarity between the Hierarchy of Needs & ERG model

2
Theory 3: Two-Factor Theory

You will learn about:

  • Frederick Herzberg - Two-Factor Theory

  • Job satisfaction & job dissatisfaction

  • Motivation Factors or Satisfiers

  • Hygiene Factors or Dissatisfiers

  • Matrix of Motivation Factors vs Hygiene Factors

  • Evolution form Satisfier to Dissatisfier

3
Theory 4: Value-Expectancy Theory

You will learn about:

  • Victor Vroom - Expectancy-Value Theory

  • Components: Effort - Success - Outcome - Action

  • Variables: Expectancy, Instrumentality, Valence

  • Importance of Mentorship, Support, Skills, Abilities, Resources... on Motivation & Behavior

  • Importance of Transparent Rewards & Performance Rules, Trust in getting the Reward... on Motivation & Behavior

  • Importance of Valuable Outcome or Reward... on Motivation & Behavior

  • When an Employee is motivated

  • How managers should use this model to motivate employees

4
Theory 5: Self-Determination Theory - Part 1

You will learn about:

  • Ryan & Deci - Self-Determination Theory

  • Three core tenets for intrinsic motivation: Autonomy, Relatedness, Competence

  • Six mini-theories:

    • CET - Cognitive Evaluation Theory

      • How rewards affect our intrinsic motivation: over-justification effect & prospect theory

    • OIT - Organismic Integration Theory

      • Multiple levels of motivation and extrinsic motivation (External Regulation, Introjection, Identification, Integration)

    • COT - Causality Orientations Theory

      • 3 Orientations: Autonomy, Control, Impersonal/Amotivated - orientation

    • BPNT - Basic Psychological Needs Theory

      • Psychological well-being & optimal functioning is based on: Autonomy, Relatedness, Competence

    • GCT - Goal Contents Theory

      • Extrinsic vs Intrinsic Goals and impact on our motivation & well-being

    • RMT - Relationships Motivation Theory

      • Importance of Relationships on our motivation & well-being

  • Daniel Pink - 3 Drives or Motivation 1.0, 2.0, 3.0 (Biological, Extrinsic, Intrinsic)

    • Mastery, Autonomy, Purpose

  • 5 Intrinsic Motivators: Purpose, Competence, Mastery, Relatedness, Autonomy

5
Theory 5: Self-Determination Theory - Part 2

You will learn about:

  • Ryan & Deci - Self-Determination Theory

  • Three core tenets for intrinsic motivation: Autonomy, Relatedness, Competence

  • Six mini-theories:

    • CET - Cognitive Evaluation Theory

      • How rewards affect our intrinsic motivation: over-justification effect & prospect theory

    • OIT - Organismic Integration Theory

      • Multiple levels of motivation and extrinsic motivation (External Regulation, Introjection, Identification, Integration)

    • COT - Causality Orientations Theory

      • 3 Orientations: Autonomy, Control, Impersonal/Amotivated - orientation

    • BPNT - Basic Psychological Needs Theory

      • Psychological well-being & optimal functioning is based on: Autonomy, Relatedness, Competence

    • GCT - Goal Contents Theory

      • Extrinsic vs Intrinsic Goals and impact on our motivation & well-being

    • RMT - Relationships Motivation Theory

      • Importance of Relationships on our motivation & well-being

  • Daniel Pink - 3 Drives or Motivation 1.0, 2.0, 3.0 (Biological, Extrinsic, Intrinsic)

    • Mastery, Autonomy, Purpose

  • 5 Intrinsic Motivators: Purpose, Competence, Mastery, Relatedness, Autonomy

6
Theory 5: Self-Determination Theory - Part 3

You will learn about:

  • Ryan & Deci - Self-Determination Theory

  • Three core tenets for intrinsic motivation: Autonomy, Relatedness, Competence

  • Six mini-theories:

    • CET - Cognitive Evaluation Theory

      • How rewards affect our intrinsic motivation: over-justification effect & prospect theory

    • OIT - Organismic Integration Theory

      • Multiple levels of motivation and extrinsic motivation (External Regulation, Introjection, Identification, Integration)

    • COT - Causality Orientations Theory

      • 3 Orientations: Autonomy, Control, Impersonal/Amotivated - orientation

    • BPNT - Basic Psychological Needs Theory

      • Psychological well-being & optimal functioning is based on: Autonomy, Relatedness, Competence

    • GCT - Goal Contents Theory

      • Extrinsic vs Intrinsic Goals and impact on our motivation & well-being

    • RMT - Relationships Motivation Theory

      • Importance of Relationships on our motivation & well-being

  • Daniel Pink - 3 Drives or Motivation 1.0, 2.0, 3.0 (Biological, Extrinsic, Intrinsic)

    • Mastery, Autonomy, Purpose

  • 5 Intrinsic Motivators: Purpose, Competence, Mastery, Relatedness, Autonomy

7
Theory 6 & 7: Flow Theory & BJ Fogg Behavior Model

You will learn about:

  • The role of Motivation & Abilities on Performance

  • The role of Abilities on Motivation

  • Mihaly Csikszentmihalyi - Flow Theory

    • Flow state, Flow channel

    • Balance between Challenge & Abilities/Skills

    • Anxiety vs Boredom

    • Conditions & Characteristics of Flow

    • Importance of Flow on our Performance & Motivation, Employee Retention & Employee Engagement

  • BJ Fogg - Behavior Model

    • The role of Motivation, Abilities and Triggers on our Behavior

    • The relationship between Motivation & Abilities to successfully trigger Behavior

Games, Gamification & Motivation

1
Games, Gamification & Motivation - Part 1

You will learn about:

  • Some important numbers & facts of the booming Game Industry

  • The rise of E-sports

  • Why games are so addictive

  • The role of Fun & Fun Theories: Nicole Lazzaro, Marc Leblanc, Kevin Werbach)

  • Importance of Fun on Motivation & Employee Happiness

  • Importance of Fun on Learning & Intelligence

  • Games & Intrinsic Motivation (Self-Determination Theory)

  • Games & Flow theory (Motivation & Abilities)

  • How Games play on our Feelings & Emotions (Jane McGonical)

  • Yu-Kai Chou - Octalysis Framework, 8 Core drives, White vs Dark Hat Gamification

  • The Bartle Player Types (Killers, Achievers, Socializers, Explorers)

  • Gamification: What is Gamification? What is Gamification not?

  • Games, Gamification, Serious Games

  • Applying fields of Gamification

  • Gamification Examples: Habitica, Fitbit, Google, McDonald's, Ford...

2
Games, Gamification & Motivation - Part 2

You will learn about:

  • Some important numbers & facts of the booming Game Industry

  • The rise of E-sports

  • Why games are so addictive

  • The role of Fun & Fun Theories: Nicole Lazzaro, Marc Leblanc, Kevin Werbach)

  • Importance of Fun on Motivation & Employee Happiness

  • Importance of Fun on Learning & Intelligence

  • Games & Intrinsic Motivation (Self-Determination Theory)

  • Games & Flow theory (Motivation & Abilities)

  • How Games play on our Feelings & Emotions (Jane McGonical)

  • Yu-Kai Chou - Octalysis Framework, 8 Core drives, White vs Dark Hat Gamification

  • The Bartle Player Types (Killers, Achievers, Socializers, Explorers)

  • Gamification: What is Gamification? What is Gamification not?

  • Games, Gamification, Serious Games

  • Applying fields of Gamification

  • Gamification Examples: Habitica, Fitbit, Google, McDonald's, Ford...

3
Games, Gamification & Motivation - Part 3

You will learn about:

  • Some important numbers & facts of the booming Game Industry

  • The rise of E-sports

  • Why games are so addictive

  • The role of Fun & Fun Theories: Nicole Lazzaro, Marc Leblanc, Kevin Werbach)

  • Importance of Fun on Motivation & Employee Happiness

  • Importance of Fun on Learning & Intelligence

  • Games & Intrinsic Motivation (Self-Determination Theory)

  • Games & Flow theory (Motivation & Abilities)

  • How Games play on our Feelings & Emotions (Jane McGonical)

  • Yu-Kai Chou - Octalysis Framework, 8 Core drives, White vs Dark Hat Gamification

  • The Bartle Player Types (Killers, Achievers, Socializers, Explorers)

  • Gamification: What is Gamification? What is Gamification not?

  • Games, Gamification, Serious Games

  • Applying fields of Gamification

  • Gamification Examples: Habitica, Fitbit, Google, McDonald's, Ford...

Introduction to the SIMPSIS - Framework

1
The SIMPSIS - Framework

You will learn about:

  • A New & Revolutionary Motivation & Behavior Framework: The SIMPSIS - Framework (Olivier & Maxim Leirman)

  • 7 Behavior-driven forces to motivate your target audience (user, customer, employee) to action or desired behavior

    • Social Forces

    • Improving Forces

    • Meaningful Forces

    • Possessing Forces

    • Sustaining Forces

    • Innovative Forces

    • Sensory Forces

2
A New Method for Product Development & Design: SIMPSIS-Model
You can view and review the lecture materials indefinitely, like an on-demand channel.
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
4.4
4.4 out of 5
12 Ratings

Detailed Rating

Stars 5
6
Stars 4
3
Stars 3
3
Stars 2
0
Stars 1
0
7c338c609490ae9cd14004be8a6afba1

Includes

1 hours on-demand video
1 article
Full lifetime access
Access on mobile and TV
Certificate of Completion