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Google Hacks For Businesses: Introduction to Google Tools

G Suite, Google My Business & Google AdWords are only a few of the tools Google has to offer.
Instructor:
Master It
23,143 students enrolled
English [Auto]
Learn to identify trends within your niche and elevate your business.
Everything you need to start publishing with Google (extra exposure!)
Leverage Google's technology to increase your profits, productivity, and leads.
The quick and easy way to get your business listed for free on Google!
Access 18 different checklists and quizzes that will walk you through Google AdWords you step-by-step.
Learn all about G-Suite and the different functions it offers!

If I could show you a way to make more income and increase your productivity using Google’s tools and software, would you be interested?

When you think of Google, you think of a search engine – and maybe an email provider. But the truth is, Google is a powerful tool. With hidden functions and the ever-so-popular G-Suite, Google gives business owners & entrepreneurs the opportunity to uncover keywords and niches, advertise their business, communicate and collaborate directly with clients and keep their information secure.

Google Hacks For Entrepreneurs: Master The Search Engine is a step-by-step, over-the-shoulder walkthrough, designed to give you the tools to kickstart your business using Google.

The first section is all about research. Even Google Search is more than a simple search engine. You will learn a little-known way to find low competition keywords that you can target, find which keywords your competitions are ranking for and how to prevent Google from indexing webpages you don’t want index.

The second section is all about Google Alerts & Trends. You will learn how the experts position themselves on social media with the latest breaking news for your niche and how to use Google Trends for your advantage.

The third section is all about productivity. No business becomes sustainable without consistency and productivity! Turn your browser into a timer, manage your calendar correctly & use this secret tool to help you stay on top of your game.

The fourth section is all about client communication. Google offers two extraordinary tools for client communication: Google Hangouts (perfect for high-ticket webinars!) and Google Groups. If you’re teaching online, working with clients or using webinars to convert prospective customers, this is for you.

The fifth section is all about G-Suite. Google allows you to keep your information safe, collaborate with other creators and even create promotional videos – all from the safety and comfort of your drive!

The sixth section is all about Google’s ‘Under-The-Radar’ business tools. Learn all about listing your business on Google (for free!), how to publish your blog & newsletters for free (!) and how to find global niches you can take advantage of. Clients from all over the world are at the tip of your fingers!

The final section is all about advertising. Targeted traffic has never been easier! Whether you want to run your own ads using AdWords or profit off other people’s ads using AdSense, this section will teach you how. Add an extra revenue stream or acquire new clients – the choice is yours!

Please be aware this is a beginner’s course. AdSense and AdWords are platforms that have in-depth, Google-certified courses dedicated to them. This is meant to help you get your ads and revenue up and running.

Introduction

1
Course Overview

Google Search Tools: Research

1
Suggested Search Phrases

Suggested Search Phrases allows you to find buyer keyword phrases so you can easily cast your net out there further and reel in new customers hand over fist.

2
'AllInTitle:' Tag

Learn how to use this search parameter to help you identify low hanging fruit that your competition is missing.

3
Site Search

Allows you to easily see how much of your content is being seen by the search engines so you can maximize your reach.

4
Google Cache Search
5
'NoIndex' and 'NoFollow' Meta Tags

You can prevent a page from appearing in Google Search by including the 'NoIndex' tag - more in the lecture.

6
'Related' Tag

Use this search parameter to uncover similar sites. Perfect for uncovering new marketing opportunities you may have missed!

7
'Links' Tag

See what websites are linking to you, and discover what websites are linking to your competitor’s websites!

8
'Define' Tag

Quickly and easily find spellings and word definitions with this simple search parameter! Take your writing to the next level!

9
Google Search Worksheet

Google Alerts & Trends: Micro Niching

1
Google Alerts

Uncover breaking news in your niche market so you can be first to post on social media and get buzz going!

2
Google Trends - Introduction

Go after the hot topics people want to know about! This is the ultimate niche and keyword discovery tool!

3
Google Trends - Part 2
4
Google Trends - Part 3
5
Google Trends - Part 4
6
Google Trends - Part 5
7
Google Trends Worksheet

Productivity Tools: Consistency Is Key

1
Google Timer

Discover how to use this tool to boost your productivity!

2
Google Calendar - Introduction

Discover a powerful way to use Google calendar to help make sure every day is a profitable one for you!

3
Google Calendar - Setup
4
Google Calendar - Promo Calendar
5
Google Calendar - Search & Sort
6
Google Keep

Simply, Google Keep is a syncing notepad that connects to Google Drive.

Groups & Hangouts: Working With Clients

1
Google Groups: Introduction
2
Google Groups: Setup
3
Google Groups: Think Outside The Box!
4
Google Hangouts: Introduction
5
Google Hangouts - Demo Hangout
6
Google Hangouts - Important Features

G-Suite: Google's Toolbox

1
Why G-Suite?

You know Google. You've heard on G-Suite (probably). And you're probably wondering: why G-Suite? why are we talking about that now? 

This quiz will show you.

2
Google Drive - Intro
3
Google Drive - PC Sync
4
Google Docs
5
Google Slides
6
Google Sheets
7
Google Forms
8
Google Voice
9
Google Photos - Intro
10
Google Photos - Assistant
11
Google Plus
12
Connect External Emails to Gmail

'Under-The-Radar' Business Tools: Boost Your Business

1
Google My Business
2
Google Newsstand Publisher
3
Global Market Finder
4
Your Ideal Customer Worksheet

Advertising: Introduction to Adsense & Adwords

1
Introduction to Adsense
2
Your First Ad Unit
3
Allow & Block Ads
4
Performance Reports
5
Ad Placements
6
Introduction to AdWords
7
Building A Campaign Worksheet
8
Setup Your Campaign
9
Ad Copywriting Checklist: Is Your Ad Ready?

This exercise will help you make sure your ad's copy is ready to go!


10
AdWords Keyword Planner
11
Optimizing Your Google Ad Costs

Are you new at Google Ads? If this is so then, it is important that you get an insight into how you can optimize Google Advertising Costs. Optimization of advertising costs is a crucial step in your ad campaign, and so we've compiled this quiz to help you on your way:

12
Why Is My Campaign failing?

Campaigns aren't always successful. This quick troubleshooting guide help you spot why.

13
Google AdWords Resources
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