3.55 out of 5
3.55
127 reviews on Udemy

Copywriting Public Relations – master PR publicity skills

BECOME A PR PRO WORKING FROM HOME. ADD A NEW REVENUE STREAM or DRIVE YOUR BRAND, FAST.
Instructor:
Len Smith
2,345 students enrolled
English [Auto]
I promise that by the end of this course you will fully understand how to become a 'Voice in your Industry', Known and trusted by influential bloggers, freelance journalists and editors. Everything from developing a professional media plan to getting quality coverage, on-line and off.

How to master PR – for start-ups and copywriters

Freelance copywriting

This course will benefit freelance copywriters. That’s my profession and PR has been central to my client services.

  • How to develop a professional online/offline media plan
  • How to find the trusted bloggers, the editors, publications and freelance journalists that specialize in your area of interest. Focus is everything.
  • How to find journalists with a tight deadline ‘on heat’ for information on your specialization
  • How to write and USE online press releases, traditional press releases, and sales-lead generating ‘pseudo’ press releases.
  • How to schmooze bloggers and the press
  • How to create a story when there is no story
  • How to find out well in advance which topics are going to get the ‘special feature’ treatment by printed journals and online portals
  • Links to free software that will boost your productivity
  • Why and how you should create an online Press Room
  • Understanding keywords, where to use them and where NOT to use them (and almost every other course seems to get this wrong!)
  • How not to confuse hyper-activity with effectiveness – and how to measure your success accurately
  • And lots more

Become the online and offline ‘Voice’ in your sector – fast

Two key strategies mark out successful start-ups from the also-rans. One is an effective online media strategy, the second is a strong PR strategy. Achieve both, and you will quickly become a trusted, respected ‘Voice in your Industry’. And both can be achieved on a very, very tight budget.

I’ve been involved in a number of start-ups, growing fledgling companies into multinational operations, and achieving their exit strategies. In this course I use real-life client examples from the software sector, including a four-man start-up that achieved free national and international prime-time TV coverage in its first 12 months. A going-nowhere software house that became world leader in the pharmaceutical sector. A husband and wife company that went on to a stock exchange flotation. Start-up security companies that both became leading multinationals.

This course is a perfect accompaniment to my course ‘Become a copywriter – quit the commute and make money from home’.

You can view and review the lecture materials indefinitely, like an on-demand channel.
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
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Includes

2 hours on-demand video
1 article
Full lifetime access
Access on mobile and TV
Certificate of Completion