4.21 out of 5
4.21
1142 reviews on Udemy

Complete Design Thinking Masterclass

The most complete Design Thinking course on the market. 7 easy steps to expert level Design Thinking professional!
Instructor:
Andy Woynarowski
5,295 students enrolled
English [Auto]
No Fluff! Only concrete Information! 29 New Methods fully integrated in order to have a full understanding of how the Design Thinking process works
Fully understand your customers - and how to use that understanding to improve your products and services.
Commercial Success and a lot of FUN - You'll be able to manage and deliver entire design thinking projects and know exactly how to price the work
Become a PRO and get more work - You'll be able to pitch your projects perfectly to your investors
Solid career progression - You'll be able to progress your career dramatically with the unique knowledge this course offers

4,5 hours of knowledge packed content!

29 methods fully integrated in the design thinking process

92 resources for you to download

In this course you’ll learn everything there is to know about design thinking. This is the only course on the market that not only shows the high-level process but also goes through each one of the steps in detail. In this design thinking course you’ll get to work on an actual business case example – we’ll be using design thinking to create the restaurant experience of your dreams. This will allow you to fully understand how the design thinking tools work – we will not only show you the tools but also real examples of the results so that you know exactly what kind of results you should be expecting from each method. You’ll learn design thinking methods focused on business requirements analysis, customer research, problem definition and ideation as well as prototyping, testing and the impact delivery. All in all 29 methods fully integrated together into one design thinking process will be presented to you – after you’ve finished this design thinking course you’ll become a design thinking legend.

In this design thinking course you will learn:

  • how to tackle any design challenge that has been presented to you

  • how to not only do the customer research to fully understand the perspective of your customers but also how to synthesise and use the results

  • 29 methods that are fully integrated creating this unique design thinking process

  • how the entire design thinking process works so that you can use any methods you might already know or even create you own exciting methods

  • how to prepare your or your client’s business for the deliver of the experience that has been designed – no other course covers these aspects

The course is taught by Andy Woynarowski – a charismatic leader disrupting the landscape of design in Europe. Andy is a determinist and an artist as well as design thinking and experience design expert – he combines the worlds of arts and processes, making it easy to understand how the design thinking process works. Everything is explained using a cause and effect methodology – every design thinking process step creates value for the next step. If you ever felt like wasting time, resources and money on a full day workshop as it didn’t lead to anything meaningful and lacked purpose – this design thinking course will cover this exact aspect with diligence and focus. The presented design thinking process is the only one that covers all aspects starting with Design Vision and finishing on the Impact Delivery where the vision is being transformed into reality. If you’re fed up with lack of design impact or think that it’s just about glueing post-it notes to the wall – this design thinking course is the first one that changes this approach.

Andy worked for Deloitte Digital as Head of Service Design capability in Central Europe and currently is the CEO of 99grit – a creative agency combining Experience Design (UX Design and Service Design), Digital Strategy, Design Thinking and Concept Art into one powerful package making a tangible design impact in Europe. He has worked as part of Research and Development Teams, Software Houses employing north of 500 Developers where he’s built the entire Experience Design Team and the design thinking approach from scratch and led the team that delivered the entire creative part of a Digital Transformation project for 25 000 000 EUR.

Welcome to the course!

1
Welcome to the Design Thinking Masterclass
2
My Way of giving back

Design Thinking - Introduction

1
Introduction to Design Thinking
2
Past and current challenges
3
Areas of Business Impact
4
Design Thinking Areas of Impact

Design Thinking Process

1
Design Thinking Process
2
Business context of the project
3
Design Thinking Process

Business Hypothesis Mapping

1
Business Hypothesis - Introduction
2
Design Vision - Introduction to the tool
3
Design Vision - tool breakdown
4
Design Vision - Restaurant example
5
Business Goals - Introduction
6
Business Goals - tool breakdown
7
Business Goals - Restaurant example
8
Stakeholder Mapping - Introduction
9
Stakeholder Mapping - tool breakdown
10
Stakeholder Mapping - Restaurant Example
11
Archetype creation - tool breakdown
12
Archetype creation - Restaurant Example
13
Business Hypothesis Mapping - tool breakdown
14
Business Hypothesis Mapping - Restaurant Example
15
Business Hypothesis Mapping - Summary
16
Build your own Business Hypothesis

Customer Perspective

1
Customer Perspective - Introduction
2
Recruitment Process
3
Research scenario - Introduction
4
Research scenario - Restaurant Example
5
Research Methods
6
Research Methods - description
7
Research methods - choosing the right method
8
Research Methods - In-Depth Interviews
9
Research methods - On-line Questionnaires
10
Research Synthesis
11
Business Hypothesis Validation
12
Customer Perspective - Summary
13
Synthesising your own research

Design Challenge

1
Design Challenge - Introduction
2
Experience Map Overlaps
3
Root Cause - tool breakdown
4
Design Challenge Definition
5
Design Challenge Prioritisation
6
Design Challenge Summary
7
Design Challenge - how do we define the challenge

Ideation

1
Ideation - Introduction
2
Ideation Methods
3
Transformation Method
4
Brainwriting Method
5
Prioritising solutions
6
Ideation Summary
7
Ideation - how do we pick the best solutions?

Prototyping

1
Prototyping - Introduction
2
Types of Prototyping
3
Prototyping Mindset
4
Prototyping Tools
5
Storyboarding using photographs
6
Storyboarding using pre-made kits
7
Prototyping - Summary
8
Prototyping - let's recap

Testing

1
Testing - Introduction
2
Testing - Mindset
3
Testing Scenarios
4
Testing Methods
5
Observation Method
6
Shadowing Method
7
Guerilla Interviews
8
Validation Workshops
9
List of recommendations
10
Testing Summary
11
Testing - let's go back and review what we've learned

Impact Delivery

1
Impact Delivery - Introduction
2
Revisiting the entire process
3
To-Be Experience Map
4
To-Be Experience Map - Business Goals
5
To-Be Experience Map - KPIs
6
To-Be Experience Map - Risks
7
To-Be Experience Map - Change Management
8
Impact Delivery - Summary
9
Impact Delivery - let's recap

Closing thoughts

1
Thank you very much!
You can view and review the lecture materials indefinitely, like an on-demand channel.
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Includes

4 hours on-demand video
Full lifetime access
Access on mobile and TV
Certificate of Completion